Brand Strategist, Event Producer, Competition Judge
An executive, producer, and all-around cannabis industry powerhouse, Elise has worked with many of California’s top cannabis companies and revolutionary founders.
While working in the music industry in 2012, Elise judged her first High Times Cannabis Cup in Amsterdam. After a move to California and many more Cannabis Cups judged, Elise began working with cannabis companies in 2016, specializing in branding and marketing. Since then, she’s gained experience and added value across all sides of the supply chain, helping brands strategize, launch, pivot, and survive in the nascent and tumultuous cannabis industry. Simultaneously, Elise has produced various one-of-a-kind experiences combining cannabis, music, art, food and fashion, hosting thousands of community members since 2017. Notable events include The NorCal CannaCuisine Gala, which featured Steve DeAngelo, Jeff the 420 Chef and Moonalice [Sonoma, 2017]; Cannabis Now x Willie’s Reserve Holiday Session [Oakland, 2018]; High Society feat. Lizzie Post & Nikki Lastretto ; 215 Benefit/The Last Hurrah at EVB .
In 2018 Elise joined Doc Green’s to lead the rebrand of the Berkeley legacy company. As CMO of the former topicals brand turned concentrates and infused prerolls line, Elise’s strategy established Doc Green’s as a premier and respected solventless brand, expanding distribution from 0 to 75+ retailers across the state.
Now an independent consultant and advisor, Elise remains focused on aiding craft, legacy, equity and innovative cannabis companies enter and continue to grow within and beyond the modern cannabis industry.